Bally Brand Refresh
Ahead of the Bally Bet 2.0 launch, I was responsible for adapting the original Bally Casino visual identity to suit the sports betting sector. Working with a mid-weight designer, we developed a new visual system, including updated sticker styles, enhanced photography, refined typography, and revised layouts. We also created brand guidelines and mock-ups across key touchpoints such as banners, emails, and app screens, ensuring consistency and energy across the full player journey.
COMPANYBally's interactive
ROLELead Designer
PROJECT TYPEBranding & Marketing
START DATE17/04/2023
Get in touch
I'm always open to discussing new projects, collaborations, or design inquiries. Whether you're interested in branding, UI design, or digital campaigns, I'm here to help bring your ideas to life. Please feel free to reach out via the contact form below, and I'll get back to you as soon as possible.